School Video Contest Overview

Purpose

The school video contest aims to reinforce among SC students the importance of healthy living by challenging them to create healthy TV-type advertisements. The video advertisements will help to increase awareness in South Carolina of the link between the national obesity epidemic and high rates of chronic disease, often the result of poor lifestyle choices. The ultimate goal of the school video contest is to further educate SC children of the need to live well and to prevent chronic disease.

Date

Special Prize winners will be announced February 5, 2008 based upon all videos submitted between November 1, 2007 and January 23, 2008.

Video submissions accepted from February 1st through February 20th at OurStage
Quarter-Finals begin February 23rd
Semi-Finals begin February 27th (The winner of the Semi-Finals is the February Healthy SC School Video Contest winner)
OurStage Finals round begins February 29th

Prizes

#1 video receives $3,500 cash (or savings bond)
#2 video receives $1,500 cash (or savings bond)
School of #1 video receives $1,000 worth of athletic equipment of its choice
Class of #1 video receives Subway lunch

Video Format

The healthy videos should be in television commercial format- either 30 or 60 seconds in length. Videos longer than 60 seconds will not be accepted. (Most commercial TV ads are 30 seconds in length). The target audience is all children or adults in SC who are at risk for chronic disease or overweight/obesity (a clear majority of our population). The video can be staged as a short play, commercial, news broadcast, talk show, music video, animation, documentary, etc.

Video Topics

Videos should be created to address the need for Healthy/Active Living or Chronic Disease Prevention. Students/groups can submit up to two videos total. Only one person/group can claim responsibility for each video.

Suggested topics include (but are not limited to) the following:

the importance of good nutrition (eating fruits and vegetables instead of fried foods and snacks)
why maintaining a healthy body weight is good
why overweight/obesity is bad
the importance of getting regular physical exercise
the perils of smoking
specific chronic diseases such as type 2 diabetes, heart disease, cancer, stroke
the importance of chronic disease prevention
the link between overweight/obesity and the rise in chronic disease
what chronic diseases cost us and why we want to avoid them.

Visit our homepage for links to data and information about chronic disease and its causes.

Judging

South Carolina will choose the winner! All individuals can view and vote for their favorite videos on the web at OurStage. (Please sign up for our weekly health tips!)

Gold Sponsors

BlueCross Blue Shield of SC
Coca Cola Bottling Co. Consolidated
Wal-Mart

Silver Sponsors

Subway
Palmetto Project
DHEC

Producers

Healthy SC Challenge
First Lady Jenny Sanford
OurStage.com

Partnerships

SC Department of Education
SC Independent Schools Association
Catholic Schools Diocese
Palmetto Association of Independent Schools
SC Association of Independent Home Schools

Eligibility

Any 2007/08 South Carolina student in Middle School or High School may apply. Students must be at least 13 years of age to enter a video in this contest. Schools can have more than one individual/group enter the video contest. However, only one group can be responsible for each video. In addition, the students producing the video must all be from the same school.

Contest Resources